Guy Fieri is the acclaimed host of Diners, Drive-Ins, and Dives, a popular show on the Food Network. If that doesn’t ring any bells, think frosted tips, bowling shirts, and sick shades and you’ll probably have the right guy in mind. Wildly successful as a restauranteur, author and host of a few television shows, Fieri has gained a massive following in part due to the revolving door of phrases he uses to describe food like, “Lights out delicious”, “bomb-dot-com-tasty”, “festival of funk”.
An unusual diction and assortment of classic cars are not the only things Fieri has brought to the American public. Recently, by raising money and feeding first responders, Fieri has proven that he is truly a man of the people during the COVID-19 pandemic. Fieri helped create the Restaurant Employee Relief Fund (with the National Restaurant Educational Foundation), in an effort to help eligible restaurant employees access $500 grants. According to studies carried out by the relief fund, 80% of people receiving the benefits have a median household income of less than $50,000 and 90% of the recipients will use the money to pay for rent, utilities, childcare, and other necessities. Individually, Fieri has raised $21.5 million to help support restaurant workers. He has used his platform to get big name companies such as Uber Eats and PepsiCo to contribute.
The so-called “Mayor of Flavortown” is releasing a documentary this month titled Restaurant Hustle 2020. It aims to highlight the challenges facing the industry. The documentary will feature conversations between Fieri and chefs about how they’ve survived the shutdown and adapted to the pandemic. Fieri stated, “I’ve traveled coast-to-coast, visiting thousands of restaurants across the country and after all the time on the road, it’s clear that restaurants are the heart and soul of their communities." When the COVID-19 pandemic hit, the impact on the restaurant industry was immediate. The documentary provides a real and intimate first-hand look into the lives of four top restaurateurs as they navigate through it all. Fieri is pivoting during COVID-19 like everyone else with his delivery-only chain ‘Guy Fieri’s Flavortown Kitchen’ set to open this month as well.