In 1992 Tim Zagat and Joe Baum launched a “lunch-only promotional event” in New York City. They were hoping to capitalize on the influx of people in the city for the Democratic National Convention. The first Restaurant Week was such a success that Restaurant Weeks have evolved into highly anticipated events across the country.
The concept of a Restaurant Week revolves around the idea of local restaurants promoting a week of lunch and dinner specials in collaboration with other organizations. Restaurants will typically offer reduced prices for a prix fixe menu, with both lunch and dinner offerings.
In 2021, COVID-19 restrictions made New Yorkers nervous for their long-running, semiannual tradition, but many rejoiced when they learned the event would still take place. Still, NYC’s Restaurant Week was not exempt from adapting to COVID-19 restrictions.
NYC initially announced that its “Restaurant Week To Go” would begin January 25th and run through January 31st with nearly 600 restaurants across the five boroughs participating. This will shatter all previous records for restaurant participation. Restaurants are offering promotional menus priced at $20.21 in recognition of the new year. Originally, participating restaurants were given the option to extend their promotional menus through February 7th. Now, NYC & Company (the city’s tourism office and host of Restaurant Week) have announced that the program will continue through February 28th. Ninety two percent of restaurants who participated in the initial restaurant week have signed up to continue participating in the event. The tourism office has also reopened sign ups for new restaurants looking to participate for the remainder of the event.
“Restaurants and restaurant workers need our support now more than ever. So it was important to us that all eateries across the five boroughs had the opportunity to participate in this program aimed at increasing local support. And to New Yorkers we say make plans to do your part - order often and be generous with gratuities”, said the President and CEO of NYC & Company.
Marqii echoes this message as we all have a role to play in restoring the city's restaurant industry. See the links below for more information on how restaurants can sign up and how customers can place an order.
SIGN UP LINK: